Product Highlights

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Marketing > Product Highlights

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The Product Highlights is a central location in Znode where Administrators can create descriptive that appear on a Products PDP. Highlights give Users informative tidbits, such as awards or certifications, that can assist in choosing a Product. You can even add pictures-- how exciting! Product Highlights can be associated more than once to a Store or Product, and are reusable.

In this section, Admins can create new Product Highlights are manage the association of Products to Product Highlights.

A preview of three Highlights on a product

Product Highlights lets you create informative tidbits, such as awards or certifications, that can be displayed to products on the PDP. Example: Made in the USA, Certified Organic, or BIO Certified. You can even add pictures-- how exciting! They give your Users a little extra information when they browse your Products.

Product Highlights Details

Tab Detail Description
Highlight Locale Admin users can select the Locale to add the description accordingly. The value of Locale can not be edited once the highlight is saved.
Image Admin users can add an image for the highlight which will be displayed on the individual product page on the webstore.
Highlight Type Admin users can select the highlight type.
Display Order Adin users can add a display order for the highlight. This determines the order in which the Highlight will be displayed on the product page of the web store. The highlight with the lower display order will be displayed first.
Image Alt Text Admin users can add a text descibing the added highlight image. This text will be displayed when the customer hovers on the Highlight Image on the indiviadual product page of the webstore.
Highlight Name Admin users can select any unused highlight from here.

Note - Highlight names can be added by adding values to the product attribute "Highlights".

On Click Behavior Admin users can select whether the highlight will redirect customer to a third party site or to a page which will display the added description. If admin users wants to redirect customers to a third party page then they can select the option Hyperlink otherwise Description.
Hyperlink If On Click Behavior is Hyperlink then admin users can add a URL in this field.
Available System Macros This list represents the available product attribute macros which admin users can use in the description field.

Note - Macros allows the application to fetch the value of the macro text corresponding to the product of the respective product page on the Web store.

Description If On Click Behavior is description then admin users can add description in this field. When customers(shoppers) will click on the highlight it will take them to a new page which will display the added description on the webstore.
Associated Products "Associate Products" button Using the "Associate Products" button, admin users can browse the list of all the products and can associate the desired products with the highlight.

Add Highlights

There are three steps to follow for adding a new highlight.

  1. Create Product Highlight Name, then "Save" via Master Product Highlights Attribute List.
  2. Complete Product Highlight Details via Product Highlights.
  3. Associate Products and Product Highlights via Product Highlights.

Create Product Highlight Name

This section references Attributes. If you are looking for additional information on this topic, see Attributes.
The Master Attribute  List:
PIM > Product Attributes > Attributes > Attribute Code: Product Highlights > Locale/Values tab
  1. Add new Product Highlight to Values for Master Product Highlights Attribute List
  2. Save progress using the "Save" button then continue to "Create New Highlight" steps, seen below. After a new Highlight has been saved to Values, the new Highlight will then appear in the Detail "Highlight Name" drop-down list.

Create New Highlight

Marketing > Product Highlights > "Add New" button

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  1. Complete new Product Highlight Details.
  2. Save progress using the "Save" button.
  3. After the Highlight details are saved, the page will reload with an "Associate Products" tab. Use the "Associate Products" button to associate Products to the Product Highlight.
  4. Save progress using the "Save" button.

Edit Product Highlights

Marketing > Product Highlights > "Edit" button

If the user so desires to edit the already entered information then in such a case the edit option would be helpful in carrying out the necessary edits. These edits may be for a single field or for more than one field, wherever required by the user.

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Here the user can associate more than one product with the particular product highlight type, like in this case the product highlight is Free Shipping so with this many products could be associated for better promotion.

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Following screen is a provision made for various products to be associated with the product highlight type Free Shipping

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As per the above description if the product is Allium then the associated product could be a bouquet set. Once this is done the following message gets displayed to the user that Product has been associated successfully

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  1. Edit Product Highlights Details
  2. Save progress using the "Save" button

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